Market manager, caps and closures
Sustainable pet food and its many facets
Understanding shifting consumer perceptions and their impact on sustainable pet food packaging innovation — Brant Wunderlich, market manager, caps and closures, and Nicole Skaugen, market manager, heavy duty sacks, NOVA Chemicals, provide insights on what matters most to consumers about packaging, what changed and what this means to the pet food industry. Explore how these learnings can be applied to help drive innovation of sustainable packaging with consumer priorities in mind, and to guide more effective communication with consumers.
Wunderlich is the caps and closures market manager at NOVA Chemicals. In his role, he is responsible for leading development and execution of market strategy in this segment to support growth, innovation and sustainability in polyethylene closures. A 2021 Plastics News Rising Star, Wunderlich is active in the industry with multiple publications in trade magazines, and currently chairs the membership committee for AMERIPEN. Wunderlich holds a bachelor’s degree in chemical engineering from the University of Waterloo.