Director of Field Marketing/Director of Marketing-Cat Porfolio
Petfood Essentials presentation description:
Going to market: Developing a marketing and distribution plan – Billy Frey, director of field marketing and director of marketing-cat portfolio for Champion Petfoods, provides the fundamentals of taking a new pet food product to market, including development and usage of segmentation and market structure. He shares tips on building useful tools such as an interaction index, a robust media plan and message testing.
Frey has extensive experience as a corporate executive and marketing professional, including roles such as senior vice president and bran, marketing and public relations manager with Alltech and chief marketing officer for RFD-TV. Currently he directs marketing of Champion Petfoods’ cat food portfolio and field marketing staff. Frey holds a bachelor’s degree in economics from Cenre College and an MBA from University College Dublin.