Bill Bookout




National Animal Supplement Council

Roundtable discussion:

CBD craze: Update on usage, legality, research in pet food — CBD products are everywhere on the pet scene, but is this substance legal to use in pet food or treats? Is it safe for pets? How much can the CBD pet product market grow? Join experts in these areas to find out if this is just a passing fad or a major category in the making. Specific topics and speakers include Top trends in natural and specialty pet: focus on CBD — Amy Kerr, director of business development, SPINS; Green rush: Making and marketing pet foods and treats with CBD — Emily Lyons, attorney, and Michael Annis, partner, Husch Blackwell; and New research on CBD: safety and efficacy — Joseph Wakshlag, DVM, Ph.D., DACVN, DACVSMR, professor, Cornell University College of Veterinary Medicine. Bill Bookout, president of the National Animal Supplement Council, will join the Q&A/discussion segment.


Bookout is president, board chairman and a founding member of the National Animal Supplement Council (NASC), and a leading voice for the animal supplement industry. He has been selected by Health Canada to serve on the Expert Advisory Committee for Veterinary Natural Health Products and has testified before the FDA on behalf of the animal supplement industry. Bookout was formerly president of Genesis Limited, a company he founded in 1999, which provides feed and health products for companion animals. In March 2012, Genesis was acquired by Kemin Industries Inc., and Bookout briefly left NASC to serve as vice president of global sales at Kemin. He resumed his role as NASC in 2014. Prior to founding Genesis, he spent 15 years as an executive in the human medical device and animal health industries, including positions with Medex Medical, the All-Care Animal Referral Center (a specialty referral veterinary hospital), AnaMed International, and MarQuest Medical Products. Bookout received a bachelor’s degree in physical sciences from the University of Wyoming and a master’s degree from the Pepperdine University Presidents and Key Executives MBA program.