Amy Kerr


Director of Business Development



Roundtable discussion:

CBD craze: Update on usage, legality, research in pet food— CBD products are everywhere on the pet scene, but is this substance legal to use in pet food or treats? Is it safe for pets? How much can the CBD pet product market grow? Join experts in these areas to find out if this is just a passing fad or a major category in the making. Specific topics and speakers include Top trends in natural and specialty pet: focus on CBD — Amy Kerr, director of business development, SPINS; Green rush: Making and marketing pet foods and treats with CBD — Emily Lyons, attorney, and Michael Annis, partner, Husch Blackwell; and New research on CBD: safety and efficacy — Joseph Wakshlag, DVM, Ph.D., DACVN, DACVSMR, professor, Cornell University College of Veterinary Medicine. Bill Bookout, president of the National Animal Supplement Council, will join the Q&A/discussion segment.

Presentation description:

Top trends in natural and specialty pet: Focus on CBD — Kerr discusses top trends in natural and specialty pet, focusing on CBD. From CBD, to grain-free, to alternative proteins, the pet industry is in a state of change as families place emphasis on the types of products they buy to fuel their furry or scaly kids. SPINS has seen how the natural and specialty pet market has adapted human health and wellness trends, driving innovation in pet products now more than ever. Join pet industry expert Kerr for an overview of how pet innovation manifests in the marketplace, including hot functional ingredients in pet food, treats and wellness care segments, plus how natural and organic pet products stack up against conventional items.


Kerr is SPINS’ Director of Business Development in their pet division. Kerr has a wealth of experience having spent the last 13 years in the pet industry. In her current role, she helps specialty pet retailers innovate, differentiate and drive shopper loyalty. Prior to SPINS, Kerr was instrumental at The Bramton Company, growing both the OUT! international brand in retail as well as the Simple Solution and Bags on Board brands with specialty pet retailers. She also served as a director of national accounts at PETEDGE where she managed relationships with key brick-and-mortar and e-commerce customers, while playing a pivotal role in sales, marketing and product development.