Tom Fishburne, a consumer goods marketing expert who creates cartoons under the name Marketoonist, has been confirmed as the keynote speaker for Petfood Forum 2021. The annual conference and exhibition are scheduled for Sept. 22-24, 2021 in Kansas City, Missouri, USA.
Using his illustrations, Fishburne will explain how pet food ‘Davids’ can compete against Goliaths using innovation—or to remain innovative Davids even within a larger, Goliath-like pet food company.
“Fishburne will share tips for transforming ideas into new products and methods for building a culture that champions creativity, which is particularly important in the highly competitive pet food industry,” said Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry.”
Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. His Marketoonist series began with an emailed cartoon to coworkers in 2002, growing through word of mouth to now reach a few hundred thousand marketing professionals every week. His cartoons have been featured in the Wall Street Journal, Fast Company and The New York Times, and have twice appeared on billboard ads in Times Square and helped win a Guinness World Record.
Tom Fishburne has 20 years of experience in marketing within the U.S. and Europe. He has served as interim chief marketing officer at HotelTonight, marketing vice president at Method Products and brand management professional for Nestle and General Mills. He is the author of “Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business and Doodling in Meetings.” Cartoonist-in-residence and guest lecturer at the Stanford Graduate School of Business, he also delivered a TED talk on “The Power of Laughing at Ourselves.”
In additional to the keynote presentation, Petfood Forum 2021 will feature:
- Technical sessions on pet food nutrition, ingredients, the market, safety and processing
- General sessions covering the dynamic pet food market and important panel discussions
- Robust exhibit hall featuring hundreds of pet food supplier companies
- Numerous opportunities to network and conduct business
Make plans to attend Petfood Forum 2021 and be part of the next edition of the global pet food industry’s most valuable and unique conference and exhibition. Full registration and agenda details will be announced Spring 2021.