Petfood Forum representatives have confirmed that Bonin Bough, host of “The Cleveland Hustles” on CNBC, author of “Txt Me (646) 759-1837 and former c-suite executive at human food companies Mondelez International and PepsiCo, will serve as the keynote speaker for Petfood Forum 2020 on April 28. Bough will present on “Hackonomy,” explaining how to create value for your business by breaking things.
“Most think that the word ‘hacker’ sounds negative, but not all hackers are bad,” Bough said. “Hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process or simply ‘the way we’ve always done things.’”
Bough currently runs Bonin Ventures, a growth accelerator that assists businesses achieve faster revenue growth. Previously, as one of the youngest top executives at a Fortune 50 company, he oversaw billion-dollar consumer product goods (CPG) brands, including Mondelez’s Sour Patch Kids, which became the fastest growing brand in the world. During his time as chief media officer at Mondelez (formerly Kraft Foods), Bough managed over U.S. $3 billion in media spend, making him the seventh largest media buyer in the world.
Bonin has contributed to the rapid growth of other large CPG brands at PepsiCo including Oreo, Cadbury’s, Pepsi, Gatorade and Frito-Lay.
In additional to the keynote presentation, Petfood Forum 2020 will feature:
- Concurrent technical sessions on pet food nutrition, ingredients, the market, safety and processing
- General sessions covering the dynamic pet food market and important panel discussions
- 350+ supplier companies exhibiting on the expanded exhibit hall floor
- Numerous opportunities to network and conduct business
Petfood Forum 2020 is scheduled for April 27-29 at the Kansas City Convention Center in Kansas City, Missouri. Early Bird registration is now open.