Warren Rickard

Title

Co-founder

Company

Anivive

Presentation description:

Keeping up with the high growth and demand of pet food in China and Southeast Asia – Warren Rickard, co-founder of Anivive, explains how China and other markets in Southeast Asia are at a critical juncture where the demand for high-quality pet food is growing rapidly. He offers lessons from another recent high-growth market, the U.S., including what has worked and what has not for creating quality products that will retain customers and build trust, developing sustainable retail and online channels and learning from data and social media to know your customers and their pets.

Biography: 

Rickard is an animal health entrepreneur with two prior stints in pet consumer products. Most recently, he co-founded Anivive Lifesciences, a fast-growing company that repurposes human drugs for use in veterinary medicine and for which he raised significant funding and recruited top industry professionals. Rickard currently serves as a pet industry advisor to companies in the U.S., Hong Kong, Taiwan and Singapore, and is on the board of directors of the Petco Foundation, associated with one of the U.S.’s leading pet food retailers.