Paola Cane, Ph.D.

Title

CEO

Company

Mia Solution srl

Presentation description:

‘Free from’ negative pet food marketing claims: consumer acceptance, market opportunity and compliance – Paola Cane, Ph.D., CEO for Mia Solution srl, reviews regulatory aspects, pet food labeling principles, consumer research and marketing strategies for the use of health-related, “free from” claims for pet foods in Europe, giving Chinese pet food companies tools to export their products to the European Union (EU). Besides adhering to regulations, competing successfully in the EU means considering market trends regarding consumer reactions to claims such as gluten free, grain free and GMO free.

Biography: 

Cane previously served as a junior asset allocation manager in the Pama Group, developing the most appropriate key performance indicators in the distribution and retail sectors. For the past 10 years, she has been involved in marketing and compliance, having gained experience in the pharmaceutical, food supplements and pet food sectors developing trade marketing and promotional plans for the definition of category management activities at the main national brands and retail chains. Since 2010, Cane has worked on numerous food and pet food brands, taking care of positioning strategies and compliance with EU regulations, and publishing many articles in specialty magazines.