Vicki Lynne Morgan

Vicki Lynne Morgan

Title

President

Company

Animal Brands

Presentation description: Developing strategic, profitable global pet food marketing plans – Vicki Lynne Morgan, president of Animal Brands, describes how generational preferences, business practices and trends in world culture are changing at a rapid pace, while global competition, new technologies, innovative products, relentless cost cutting and proliferation challenge conventional marketing wisdom. She focuses on three key fundamentals that serve as foundations for customized, goal-centered, strategic marketing plans that meet ever-changing challenges in the global pet food industry.

Biography: A business development advisor, Morgan has a passion for helping clients achieve their goals. With 40 years of marketing and selling in the pet industry, she has experience as a PSS professional sales trainer, is ISO 9000 certified in marketing and selling and is a certified guerrilla marketing coach. Previous speaking engagements include Global Pet Expo, H.H. Backer Trade Shows, Petfood Forum and SBA-sponsored American Small Business Development Center national conferences.