Jerel Kwek
Co-founder and CEO of Addiction Pet Foods
Addiction Pet Foods is New Zealand’s largest dry pet food plant and the only dry pet food company accredited to export the full range of proteins into China. Kwek has extensive experience in pet food product development, food safety, manufacturing and marketing. He dropped out of Wharton Business School to set up Addiction to help his Golden Retriever Zack recover from debilitating food allergies. Addiction exports to over 15 countries and has offices in China, New Zealand, U.S. and Singapore.
