George He
Title
Account Director
Company
GfK Retail and Technology China
Presentation description:
What’s driving the performance of the Chinese pet food market? – George He, account director with, GfK Retail and Technology China gives an in-depth look at this dynamic market, highlighting growth drivers, changes and new products and trends having an impact. His outlook on the Chinese pet food market answers these questions and more: Who is dominating? Which category will be the new driver? Why do consumers prefer that category?
Biography:
He has been serving various clients over the past 10 years by analyzing business challenges, designing creative solutions and offering inspirational insights to help clients make strategic decisions. He has rich experience in building strong brands, managing and enhancing consumer relationships, winning at point of purchase and identifying innovation opportunities. Prior to joining GfK, He worked in TNS & the POP Co. A graduate of Zhejiang University with a bachelor’s degree in mechanics, he also attended University of California, Los Angeles, for a summer exchange program where he was involved in a cutting-edge research project.
