Jeff Alix

Jeff Alix

Title

Global marketing manager, pet nutrition

Company

DSM Nutritional Products

Presentation description: Top 5 dog and cat nutrition concepts from consumer insights studies – Jeff Alix, global marketing manager, pet nutrition, for DSM Nutritional Products, presents results of studies of pet food consumers in markets around the world to identify nutritional concepts that resonated with these pet owners and learn what messaging was understood, meaningful and attractive. This information can provide brand owners with evidence supporting the development of robust nutrition-related messaging and brand positioning, particularly in emerging markets such as China.

Biography: Alix’s career in the pet food industry spans more than 35 years. After receiving his bachelor of science in chemistry from California State University, Northridge, he has gained experience across a wide array of functional disciplines including ingredient and food science, flavor chemistry, sales and marketing. Previously, Alix served as a research scientist at Nestle Petcare, a technical support and product development manager at Bioproducts (now AFB International) and, during the last 17 years, has held positions in sales, business development and marketing for DSM Nutritional Products. He is currently responsible for growing DSM’s pet food business by managing business-to-business and business-to-consumer worldwide marketing activities related to the pet industry.