{"id":4803,"date":"2025-11-12T09:25:09","date_gmt":"2025-11-12T15:25:09","guid":{"rendered":"https:\/\/www.petfoodforumevents.com\/asia\/?p=4803"},"modified":"2025-11-12T09:36:05","modified_gmt":"2025-11-12T15:36:05","slug":"5-trends-driving-pet-food-growth-in-asia-and-beyond","status":"publish","type":"post","link":"https:\/\/www.petfoodforumevents.com\/asia\/news\/5-trends-driving-pet-food-growth-in-asia-and-beyond\/","title":{"rendered":"5 trends driving pet food growth in Asia and beyond"},"content":{"rendered":"

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Written by Debbie Phillips-Donaldson<\/a>, Petfood Industry\u00a0
Photo source: Koumaru
<\/em>
The Asia-Pacific pet care market<\/a> has reached US$30 billion in sales to date in 2025, making it the third largest region globally, according to Euromonitor International<\/a>. Though that equates to only a third of the size of the North American pet care market, the largest worldwide, Asia-Pacific is the fastest-growing among emerging markets. And pet food accounts for the largest share of the market at US$20 billion.<\/p>\n

This data came from Sahiba Puri, global insight manager, pet care, for Euromonitor, during Petfood Forum<\/span> Asia 2025<\/a>, held in Bangkok on October 29. She said the region\u2019s growth is slowing, projected to maintain 3% compound annual growth through 2030; the slowdown is due mainly to lower growth in China, by far the largest country in terms of pet care in the region. Yet other countries, such as Thailand and India, are fueling growth in Asia-Pacific. India especially presents significant opportunity because currently, only 3-4% of dogs and cats there eat commercially prepared pet food.<\/p>\n

Another factor affecting growth in Asia-Pacific is the price level of pet food sales. Economy-priced brands lead sales in Southeast Asia and are expected to increase through 2030, though so are premium-priced pet foods (from a much smaller base). Meanwhile, in China, mid-priced brands continue to rule; and in Japan, where premium is most prevalent, all segments are continuing to shrink, Puri said.<\/p>\n

Trends shaping the pet food market: Limit to premiumization<\/strong><\/h3>\n

Within that context, Puri highlighted the top trends driving the pet food market in Asia-Pacific:<\/p>\n

    \n
  1. The volume cliff: <\/strong>Pricing push weighs heavy on volumes.<\/li>\n
  2. Push for premium: <\/strong>Pet roles evolve, so do price tags.<\/li>\n
  3. Homing in on health: <\/strong>The era of preventive pet health management.<\/li>\n
  4. Channel dynamics: <\/strong>Pet specialists and digital platforms take the lead.<\/li>\n
  5. AI integration: <\/strong>Enabling personalized pet health management.<\/li>\n<\/ol>\n

    Puri focused on several of these trends, starting with premiumization. Using dry dog food data as the example (because it\u2019s largest pet food segment), she showed how it is increasing at only a 1% annual growth rate, while accounting for a 49% share of the Asia-Pacific market. Growth is down from 3% in 2021, though it has stabilized since a decline in 2022. (Premium dry cat food, on the other hand, was increasing at a 14% rate back in 2021 and is now only at 4% and continuing to decline.)<\/p>\n

    While the majority of pet owners in the region, 68%, consider their pets beloved family members, as in most other regions worldwide, there is a limit to how much they can and will spend on pet food, Puri posited. She shared data indicating that more pet owners than non-owners in several countries in Asia-Pacific were more likely to say they would prefer to buy fewer but higher quality things. \u201cPremiumization comes at the cost of the amount of volume that can be moved at a higher price,\u201d she explained.<\/p>\n

    In addition, she gave examples of \u201caffordable premium\u201d pet foods, saying they address a gap in the market and enable access to more pet owners. Her comments and data echoed information we\u2019re seeing about pet owners and pet food pricing all around the world, that there is a threshold to what even the most affluent pet owners are willing to pay for pet food.<\/p>\n

    Puri\u2019s advice: \u201cBrands need to establish clear pathways to a premium positioning. Innovations around pet health present clear routes.\u201d<\/p>\n

    Asia-Pacific pet retailing: Unique experiences<\/strong><\/h3>\n

    That comment led into Puri\u2019s discussion of the \u201choming in on health\u201d trend. Please watch for a follow-up column on that soon.<\/p>\n

    She also talked about channel dynamics, particularly the ongoing growth of e-commerce but also how pet specialty brick-and-mortar retailers in Asia-Pacific are \u201cholding their own,\u201d often by serving up engagement and experiences that people can\u2019t find online.<\/p>\n

    My favorite example: A pet retailer in Singapore called Heads Up for Tails that offers a huge retail space \u2014 plus a caf\u00e9 for human food where pets are welcome and a center area with a large pool where people and their dogs can swim together! They can even access physical therapy together.<\/p>\n

    If that\u2019s not a unique experience, I don\u2019t know what is.<\/p>\n

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    About Petfood Forum<\/strong><\/h3>\n

    Petfood Forum includes unique networking opportunities with top decision-makers and dozens of educational sessions, led by globally recognized experts focused on the latest pet food trends, processes and innovations. The 2025 event also features a robust exhibit hall floor where attendees will engage with supplier companies crucial to the global pet food industry.<\/p>\n

    Registration is open<\/a> with early bird savings available. Multiple pass options are available to fit any budget.<\/p>\n

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    Premiumization is among the top trends in the Asia-Pacific pet food market, says a Euromonitor expert, but pushing pricing too far can affect volumes and growth.<\/p>\n","protected":false},"author":4,"featured_media":4805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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