Marcel Blok

Title

Owner

Company

Change Stranamics BV

Presentation description:

At the crossroads of pet food brand and product – Marcel Blok, owner of Change Stranamics, puts marketing back into its proper and rightful place in the business process by highlighting how brand and product interrelate and are interdependent, using a hypothetical case study. In addition, he explains why brand and product are different in online and offline channels, with the choice for distribution also defining the development of brand and product, and why understanding the trends behind the trends can help make your brand and product special, not just different.

Experience:

Blok has 36 years’ experience in the global pet food industry in senior and top management roles and, since 1995, as a self-employed consultant to the industry. Typical consultancy assignments relate to strategy and its execution, whether for startups, turnarounds or companies going into their next stage of development. Blok’s consultancy has taken him to five continents of the world, addressing change and the dynamics and challenges of the industry. He has presented on a variety of subjects at several pet-related forums and conferences for audiences ranging from senior management to top management and company owners.