Dog and cat treats with functional claims and health benefits are increasingly popular among pet parents. In the US, 70 percent of consumers say treats with functional benefits play an important role in their pet’s health and 71 percent seek treats that address health concerns or offer extra nutrition, according to a June/July 2017 Packaged Facts survey.
Popular functional treat categories include claims such as dental and oral health, skin and coat, and joint health. The most popular among these categories is dental treats, which according to Packaged Facts make up 25 percent of treat and chew market sales.
In addition to health benefits, the June/July 2017 Packaged Facts survey revealed that pet owners use treats to bond with and pamper their pets. At 35 percent, indulgent treats are the largest category among dog treats. With seasonal treats, such as for Christmas and Halloween, have increased over 200 percent in US pet specialty sales from 2014 to 2015, according to Gfk.
Learn more about the pet treat market during Petfood R&D Showcase on October 9-11, 2018 at Kansas State University in Manhattan, Kansas. The 2018 edition, will feature the new theme, “Treats, Toppers and Inclusions.” In the market today the fastest growing categories are pet treats, foods with inclusions, and indulgence items to place on the top of the pets’ foods. Click here to learn more about this year’s theme.
This one-of-a-kind workshop will feature three days of exclusive networking with leading suppliers, researchers and pet food industry professionals, plus cutting edge scientific presentations and interactive demonstrations focusing on the science and technology behind treats, toppers and inclusions in pet food.