North America Tel: +1.800.526.0189
Email: Jeff Alix: jeff.alix@dsm.com

Demonstration description: 

How to protect brand equity through clean label requirements  – Humanization driving the holistic pet food trends often results in more ingredient complexity in pet food formulations. These complexities create even greater impact on the clean label movement consumers are demanding. DSM will present how to protect your brand equity through clearly understanding how clean label requirements are growing in the pet food industry, and present data and information on the consumer impact of clean labels. After a brief discussion, DSM will divide you into groups to put the information into practice as you create your own clean label.

Key points to be addressed: Consumer demo | Definition of clean label | How to execute clean label

Company description: 

DSM contributes to the health and wellness of people and pets by providing producers of nutritional products with a broad range of functional ingredients that support a long and healthy life