Justin Emig

Title

Director of Search Marketing

Company

Web Talent Marketing

Beyond retail: how social media can drive offline and online sales –Justin Emig, director of search marketing for Web Talent Marketing, describes how social media is primed to change retail and ecommerce. In an ever-increasing fight for shelf space, challenger pet food manufacturers are having a harder time reaching consumers. Social media has the ability to level the playing field and provide challenger brands the ability to reach the right consumer, at a lower cost than advertising placement fees. This is especially true as social media networks, desperate to show their ROI abilities, are allowing brands to sell to consumers directly, without a brick and mortar location or ecommerce website.

With over eight years of experience in digital marketing, Emig started his career on the brand side, responsible for driving ecommerce adoption and growth, all while trying to prevent shelf space erosion. He has held roles such as product manager, associate brand manager and category segment specialist. In his current role at Web Talent Marketing, a digital marketing agency in Pennsylvania, Emig leads a team of ROI-focused digital marketers responsible for delivering success for business-to-business and business-to-consumer organizations in a variety of areas, including SEO, SEM, social media, PR and content marketing. He has been featured in Advertising Age, CIO, AMEX Open Forum, as well as several other prominent publications, writing on digital marketing, and has presented on social media tactics at the Internet Retailer Conference and Google Partner Summits.