Melissa Brookshire, DVM

Title

Founder

Company

North River Enterprises

You killed my dog! Dealing with distraught customers in the age of pets as people– Melissa Brookshire, DVM, founder of North River Enterprises, explores techniques for providing customer support in difficult cases, particularly keeping in mind the trend of humanization of pets today. With this trend comes a demand from the consumer for transparency and accountability from pet food brands. Companies must develop strong customer support teams and provide them with the tools necessary to handle and resolve issues with the best possible outcome, before they spiral out of control, especially on social media and the internet.

After working in the pet food industry for four years, Brookshire founded North River Enterprises, which provides veterinary customer support and regulatory compliance support to pet food companies. In addition, training videos and seminars are developed and presented on behalf of individual client firms. She has spoken previously at Petfood Forum and Petfood Workshop as well as delivered training seminars for retailers, distributors and sales teams on behalf of her clients.