Agenda & Speakers

Petfood Forum & Petfood Innovation Workshop 2018 Schedule of Events

Monday - April 23, 2018

7:00 am – 7:30 pm

Petfood Forum registration and check-in
Lobby 2300, Kansas City Convention Center

10:00 am – 5:30 pm

Petfood Forum exhibitor move-in
Exhibit Hall E, Kansas City Convention Center

5:30 pm – 7:30 pm

Petfood Forum and Petfood Innovation Workshop opening reception
Grand Ballroom D, Kansas City Convention Center

Tuesday - April 24, 2018

7:30 am – 5:30 pm

Petfood Forum registration desk open
Lobby 2300, Kansas City Convention Center

7:30 am – 8:30 am

Breakfast
3500 rooms, Kansas City Convention Center

8:30 am – 9:30 am

Opening keynote: Jack Hanna
Jack Hanna, popular host of the Emmy-Award-winning television series “Jack Hanna’s Into the Wild,” kicks off the conference portion of Petfood Forum 2018 along with some of his animal friends. He shares his special window into the animal world and details his globetrotting experiences and timeless tales. The presentation also includes a mix of video clips and inspirational stories that deal conservation, travel and wildlife issues.
Grand Ballroom A, Kansas City Convention Center

9:30 am 10:15 am

General session: My pets eat better than me: pet specialty data and trends show why
Natasha Davis, client service manager for GfK
The number of US households with cats or dogs is steadily on the rise as younger generations opt for pet parenting in place of child-rearing. As these generations gain influence, their demands for healthier, more transparent and ethically sourced pet foods are becoming more apparent. Davis highlights humanistic trends driving premiumization in the US pet specialty channel and how some new, and not-so-new, categories are transforming as a result. She also identifies the winning play for 2018 and beyond.
Grand Ballroom A, Kansas City Convention Center

9:30 am – 5:30 pm

Exhibit hall open
Exhibit Hall E, Kansas City Convention Center

10:15 am – 10:45 am

Coffee break
Exhibit Hall E, Kansas City Convention Center

10:15 am – 11:45 am

Time in exhibit hall
Exhibit Hall E, Kansas City Convention Center

10:15 am – 11:45 am

Paws for a break (visiting pet charities)
Lobby 2300, Kansas City Convention Center

10:30 am – 11:45 am

Petfood Forum Student Program paper oral presentations, plus meet and greet: part 1
Career Center, Lobby 2300, Kansas City Convention Center

11:45 am – 1:00 pm

Lunch
3500 rooms, Kansas City Convention Center

1:00 pm – 4:00 pm

Concurrent sessions (four tracks – details listed below agenda)
2500 rooms, Kansas City Convention Center

2:30 pm – 3:00 pm

Coffee break
Exhibit Hall E, Kansas City Convention Center 

4:00 pm – 5:30 pm

Exhibit Hall Networking Reception
Exhibit Hall E, Kansas City Convention Center 

4:30 pm – 5:15 pm

Poster reception
Exhibit Hall E, Kansas City Convention Center

Concurrent session tracks:

Nutrition – room 2502

Ingredients – room 2503

Marketing – room 2505

Processing and Safety – room 2504

1:00 – 1:30 pm

Kibble diameter and its effect on canine palatabilityKristopher Figge, senior technical sales and service with AFB International

Using avocado meal in extruded diets for catsAmanda Dainton, graduate research assistant at University of Illinois, Urbana-Champaign

Why is pet food surrounded by secrecy? The quest for transparency Henriette Bylling, CEO and owner of Aller Petfood Group

How high pressure processing supports clean-label trends in raw pet foodsMark A. Duffy, CEO of Universal Pure, and Aaron Grimm, COO of Nature’s Variety

1:30 – 2:00 pm

Effect of vitamin supplementation on longevity and health of BeaglesMichael Coelho, PhD, global technical product manager for BASF Corp.

Dried yeast: alternative protein for dogs and catsGary Davenport, PhD, companion animal technical manager for ADM Animal Nutrition

Following today’s pet food shopping journeyRebecca Casey, senior marketing director for TC Transcontinental Packaging

High-moisture extrusion of plant-based and hybrid pet food products: important principlesVolker Lammers, PhD, head of process engineering at the German Institute of Food Technologists

2:00 – 2:30 pm

Gut microbiota: are cats small dogs? David Thomas, PhD, associate professor, Massey University, and director of the Centres for Feline and Canine Nutrition

Effect of carbohydrates on health and glycemic index in dogsAlexandra Rankovic, BScH, MSc candidate, at Ontario Veterinary College, University of Guelph

Digesting your issues: containing a social media crisisJanine Smiley, public relations strategist, and Brittany VanMaele, community manager, Woodruff

What to expect from FDA under FSMA compliance: lessons from the human food industry  – William Senior, senior associate attorney with Benjamin L. England & Associates

3:00 – 3:30 pm

The gut-brain axis: select probiotic strains to enhance companion animal well-beingBart Dunsford, PhD, business development manager for Lallemand Animal Nutrition

Can non-meat palatants satisfy pets’ taste buds? Researching alternative proteins to meet industry challengesAurélie de Ratuld, PhD, R&D cat platform manager for Diana Pet Food

Beyond millennials: reaching the connected pet food consumerLarine Urbina, vice president of communications, US & Canada, for Tetra Pak

Extruding with fresh meat and ensuring food safety: how to achieve both goalsDaniel Stoffner, global product manager, pet food and aqua feed, for Bühler AG

3:30 – 4:00 pm

Microbial challenge testing for pet foods: new modelsMeredith Burke, scientist with Kemin Nutrisurance

Managing oxidative stability in freeze-dried pet foods and novel animal proteinsPoulson Joseph, PhD, principal scientist and leader of the meat, poultry and pet food team for Videka

The evolution and future of the grain-free ingredients marketIsaac Matthews, director, pet food ingredients division, for Lansing Trade Group

Changing pet food recipes without considering processing equipment can wreak havoc in the final productCarrie Hartford, PE, technical sales manager and senior project engineer for Jenike & Johanson Inc.

Wednesday - April 25, 2018

7:30 am – 3:00 pm

Registration desk open
Lobby 2300, Kansas City Convention Center

7:30 am – 8:30 am

Breakfast
3500 rooms, Kansas City Convention Center

8:30 am -9:30 am

General session: Exclusive research: Achieving trust and transparency with today’s pet parents
David Sprinkle, publisher and research director for Packaged Facts
It’s no secret that pet owners don’t always trust pet food brands and companies, and these consumers also often say that they want more transparency from the brands and products they buy. What exactly does that mean to them? What do they believe pet food companies need to do to achieve greater transparency and earn consumer trust? Sprinkle reveals exclusive results from a Packaged Facts survey of US consumers to help address these questions.
Grand Ballroom A, Kansas City Convention Center

8:30 am – 3:00 pm

Exhibit hall open
Exhibit Hall E, Kansas City Convention Center

9:30 am – 11:45 am

Time in exhibit hall
Exhibit Hall E, Kansas City Convention Center

10:00 am – 10:30 am

Coffee break
Exhibit Hall E, Kansas City Convention Center

10:30 am – 11:45 am

Petfood Forum Student Program paper oral presentations, plus meet and greet: part 2 
Career Center, Lobby 2300, Kansas City Convention Center

11:45 am – 1:00 pm

Lunch
3500 rooms, Kansas City Convention Center

1:00 pm – 2:30 pm

Panel discussions (three tracks)
2500 rooms, Kansas City Convention Center

1. Insect protein: ready to take flight in pet food market? – Roundtable session moderated by Micah Kohles, DVM, director of veterinary science and outreach for Oxbow Animal Health, on an exciting and essential new ingredient category for pet food: insect protein. As the pet food industry continues to compete with a growing human population for protein sources, and pet food companies and consumers continue to seek novel proteins, insects could potentially provide many solutions. Subtopics and speakers include:

  • R&D update on insects for animal feed applications – Liz Koutsos, PhD, president of EnviroFlight. Insect-derived ingredients have potential applications in virtually all animal feeds. Animals that naturally consume insects are an obvious opportunity, while use of more sustainable protein sources is of interest for commercial agriculture species. In companion animal diets, novel protein sources for pets requiring hypoallergenic diets and sustainability concerns are of high interest. Koutsos reviews the current knowledge of these applications, emphasizing feeding trials with crickets, mealworms and black soldier fly larvae.
  • Nutritional comparisons of insects for pet food productsMark Finke, PhD, president of Mark Finke LLC consultancy. Research suggests that commercially raised insects may be a valuable feed ingredient for many domestic animals, including pets. Finke presents data on the nutrient content of the most common mass-produced insects, along with how they might best be included in pet food formulations.
  • US regulatory update: status of FDA and AAFCO recognition of insect protein ingredientsDavid A. Dzanis, DVM, PhD, DAVCN, CEO of Regulatory Discretion Inc.
  • Global perspective on insect productionJeffery K. Tomberlin, PhD, associate professor and AgriLife Research Fellow with the Department of Entomology, Texas A&M University, and principle investigator of the Forensic Laboratory for Investigative Entomological Sciences (F.L.I.E.S.). Research in the F.L.I.E.S. facility examines species interactions on ephemeral resources such as vertebrate carrion, decomposing plant material and animal wastes to better understand the mechanisms regulating arthropod behavior as related to arrival, colonization and succession patterns.

Room 2502

2. What’s the next big thing? Pet food market trend outlook – roundtable session including a look at how human health product trends are driving trends in pet food, Nestlé Purina PetCare’s take on pet food brand and product transparency, and an overview of how trends play out on pet food labels in the US.

  • Human health and product transparency: driving trends in pet food Judy Seybold, chief nutrition officer at ItemMaster. There’s a strong tie between human and pet health and well-being. Seybold examines how pet owner behaviors and lifestyle have impacted pet health and provides projections for where pet health may be headed. She tracks natural product sales and identifies products in the retail marketplace that support the concept of connectivity between pet owner and pet product solutions, plus highlights future trends for manufacturers to consider in developing products and solutions to address pet needs.
  • What transparency means for a pet food market leaderDaniel Henke-Cilenti, marketing director, Purina brands, for Nestlé Purina PetCare. Transparency has become a significant, far-reaching consumer demand that no company can afford to ignore. Purina has launched a quest to be more open and show the passion that every company associate has for the work they do for pets, including their own. Henke-Cilenti explains why his company welcomes consumer demands for transparency and shares some of the ways the company is striving to be more transparent.

Room 2505

3. CEO roundtable: attracting and retaining talent in the hyper-competitive pet food industry – panel discussion led by Ed Yuhas, managing director of Kincannon & Reed Executive Search. Constantly changing regulations, consumer preferences and a retail landscape, combined with not so favorable demographics and cultural phenomena upending the way in which we view work – who will do the critical jobs working in and leading pet food companies in the future? A panel of CEOs, human resources and academic leaders share their insights on how they go about recruiting and retaining the best people in a hyper-competitive market. The panel also imparts meaningful and relevant career advice on how to best position yourself for your next career challenge. Panelists include Greg Aldrich, PhD, research associate professor and coordinator for the pet food program at Kansas State University; Tim Blurton, CEO of Hyper Pet; Cathy Enright, PhD, President and CEO of the Pet Food Institute; Scott Morris, president of Freshpet; and Mary Wuestenberg, director of talent acquisition for Central Garden & Pet.

Room 2504

2:30 pm – 3:00 pm

Coffee break
Exhibit Hall E, Kansas City Convention Center

3:00 pm – 12:00 am

Exhibitor tear-down
Exhibit Hall E, Kansas City Convention Center

3:15 pm – 4:30 pm

Closing keynote: Brian Hare, PhD
Plus announcement of student paper award winners
Brian Hare, a scientist, New York Times bestselling author and co-founder of Dognition.com, discusses his recent research on canine cognition and his work determining dogs’ individual cognitive styles – the thinking, learning and problem-solving strategies that influence their behavior – and the nature of the bond between dogs and ourselves. How does this all influence their eating behavior?
Grand Ballroom A, Kansas City Convention Center 

4:45 pm – 6:30 pm

Closing reception – KC BBQ Bash
Grand Ballroom D, Kansas City Convention Center

Petfood Innovation Workshop Agenda - Monday, April 23

7:00 am – 8:00 am

Petfood Innovation Workshop registration and check-in
Lobby 2300

7:00 am – 8:00 am

Petfood Innovation Workshop continental breakfast available
Grand Ballroom A

8:00 am – 8:45 am

Petfood Innovation Workshop opening sessions

8:00-8:30: The Leaders and the Followers – How Health & Wellness Trends are Shaping Pet Innovation & Renovation –  James Restivo, director of client development at Nielsen

Is Pet a leader or a follower?  Health and Wellness has become the inspiration of innovation and product renovation in CPG and Pet is no exception. From label trends to fast growing ingredients, join Nielsen as we examine key attributes that are spanning the store and becoming important in Pet Innovation as manufacturers race to figure out what’s next for the pet bowl.

8:30-8:45: The new product development map in pet food – Greg Aldrich, PhD, research associate professor and coordinator for the pet food program at Kansas State University

Grand Ballroom A

8:45 am – 9:00 am

Petfood Innovation Workshop coffee break (grab and go)
Grand Ballroom A

9:00 am sharp

Petfood Innovation Workshop buses leave for K-State Olathe
Grand Ballroom Entrance

9:45 am – 10:30 am

Station 1 – AFB
Join AFB for a fun and engaging experience into the world of pet food flavor validation… How do you know your pet food product launch will be successful? Will the pet parent find the meal as enjoyable as your four legged companion?  Is the validation methodology aligned to the question asked? Are you benchmarking the appropriate target?  Flavor validation encompasses the interaction between pets and their pet parents.  Understanding these insights from the AFB team will realize greater feeding enjoyment.
K-State Olathe

10:35 am – 11:20 am

Station 2 – Diana Pet Food
Want to twist the kibble smell landscape? Want to fashion the wet food scent of the future? Let your imagination run wild, sharpen your sense of smell and create your ideal “Feel Good” recipe to please pets … and their owners!
K-State Olathe

11:20 am – 12:15 pm

Lunch 

K-State Olathe

12:15 pm – 1:00 pm

Station 3 – Extru-tech and The Peterson Company
New Product’s Developed for Extruded Production –Selecting the right type of ingredients and formulation is crucial to the entire production process when your final product is to be produced using extrusion processing.  Extru-Tech, Inc., the industry’s leading supplier of extrusion equipment, and The Peterson Company, provider of quality ingredient solutions, team up to show you how all the stages of product development are interconnected.  Understanding how the product will be produced will steer you in the right direction for creating the proper mix to meet the manufacturing needs on the first try.  The two companies will walk you through the development of three different pet treats utilizing two different protein sources and collagen for a cold set. These same recipes will have been run through the extrusion process where you will touch, smell and feel the final products.
K-State Olathe

1:05 pm – 1:50 pm

Station 4 – Ingredion
Join us at the Ingredion Pet Kitchen where pet food and treat issues are diagnosed and discussed. Participants will have the opportunity to discover how food science and subsequent formulation adjustments can be utilized to address issues, problems and trends.  Learn how different starches, flours, and gums can keep or change functionalities – or how simple nutritional additions can add healthiness to pet treats and formulations. Additionally, demonstrations and discussions will showcase how all these ingredient solutions provide claims such as “grain-free” or “made in the USA” or “supports digestive health.”
K-State Olathe

1:50 pm – 2:30 pm

Coffee break
K-State Olathe

2:30 pm – 3:15 pm

Station 5 – IsoNova
Are your pet food and treat formulas more challenging than ever before? IsoNova egg products offer all-natural, clean-label solutions for binding, blending, and emulsification, while providing high quality protein. IsoNova will walk you through how to select, test, implement, and validate functional ingredients using our latest innovation, Ovazyme™ 46, as an example. We will use a hands-on demonstration to show the versatility of egg.  We will also show real-world examples of what Ovazyme™ can do to solve common processing challenges in food and treat applications.
K-State Olathe

3:20 pm – 4:05 pm

Station 6 – NQV8 and Kansas State University
Mapping the path forward to successful new product development – NQV8 and Kansas State University will provide an overview of what it takes to capture the details necessary for bringing new pet food and treat products successfully to market and how to plan for the key milestones along the path. The activity will introduce the “incuvation process” and allow participants to interact with proven approaches, engage with fellow participants in action-teams within each rotation.  In the process participants will identify key steps, determine tactical solutions, determine a critical path, and identify gaps in their hypothetical new product concept plan – going from idea through successful commercialization. The interactive experience will use modified real-world examples of successful new products to serve as models for the teams to explore the tricks, tips, and pitfalls along the path to successful new products.
K-State Olathe

4:05 pm – 4:15 pm

Wrap-up, board buses back to Convention Center
K-State Olathe

5:30 pm – 7:30 pm

Petfood Innovation Workshop & Petfood Forum Opening Networking Reception
Grand Ballroom D, Kansas City Convention Center